Making the most out of SEO

Posted on 11 June '19 by , under web.

Finding the right balance between publishing high-quality content and search engines indexing your website is key to a successful marketing strategy. Copy that is not optimised properly for SEO purposes can end up wasting valuable time, money and energy.

SEO (Search Engine Optimisation) is the term used for the methods and strategies used to ensure the visibility of websites on Search Engine Results Pages (SERPs). SEO optimised content has been written to rank well on SERPs, highlighted the key elements of the website and terms most often used. The use of correct URLs, title, ALT tags and sitemaps all affect SEO visibility.

Place primary keywords in the right places:
Keyword-rich phrases should be used in your headlines and throughout the body of your posts. Placing keywords in both the headline and body will help both search engines and readers searching for that particular topic or phrase. Be careful not to use too many keywords for the sole purpose of SEO as Google will penalise keyword stuffing which will, in turn, decrease your site’s ranking.

Include long-tail keywords:
Long-tail keywords are longer and more specific variations of your primary keywords. These are words that generally get less search traffic but will have a higher conversion value and better quality. For example, if your primary keyword is ‘photographer,’ a long tail keyword phrase could include ‘photographer for weddings’ and so on.